About us

We believe that if we don’t narrate our region’s stories in our own voices, someone else will and it won’t be the same.

Our Story

Established in 2017 by Manar and Sharifah Alhinai, Sekka is visually-driven, creatively designed, original and bold. Our magazine issues, which are a cross between a book and a magazine, tackle a variety of themes that appeal to readers across space and time, making them precious collectibles, of what is important at the time, that generations ahead can explore and benefit from. In each magazine issue, we present you thought leaders, icons, tastemakers, emerging voices, artists, photographers and creative talents, who introduce ideas and works that challenge our minds and preconceptions, through captivating visual storytelling, intelligent opinion pieces, bold analysis, and insightful narratives.

Taking inspiration from our name, which translates to a path that ties neighbourhoods together in Arabic, the stories we produce help foster cross-cultural dialogues between the Arab Gulf States and wider Arab World, and the rest of the globe. Sekka presents curious and inquisitive readers from around the globe with authentic insights into one of the most important, misunderstood and misrepresented regions in the international media.Sekka amplifies regional voices in the international media, where they are currently underrepresented. It serves as an international platform that promotes creative talent from the Arab World. It allows us to tell our stories, in our voices and reclaim our narrative.


We work with over 100 Arab journalists and creatives

50 M+

Across print, digital, airline partnerships and social media


International magazine issues released

Reach and Distribution

Our magazine issues are published three times a year in print and digital formats and are available through our network of global stockists including but not limited to: Newsstand UK, Iconic Magazines, Casa Magazines and Issuu. Sekka is also available to passengers onboard Etihad Airways to read on E-Box and other leading airlines and libraries worldwide via PressReader. Our website provides access to a limited number of our articles at no charge, and an opportunity to shop our print and digital issues as well as our forthcoming merchandise.

Brand and Publishing Partnerships

In line with our mission of building bridges between the Arab Gulf States and wider Arab region, and the rest of the world, we welcome partnerships with international publishing houses to produce foreign-language editions of all our publications.

We seek collaborations with mission-driven brands interested in co-creating impactful projects that cater to our inquisitive Sekka audiences around the world.

Sekka Literary Prize

Sekka holds an annual literary prize competition, with the goal of empowering creative writers, and introducing emerging Arab pens to an international audience. The shortlisted and winning entries are published in our annual literature issue.

Creative and Communications Consultancy

We offer a wide range of creative and communications consultancy services for our clients across the globe. Explore our services here.