‘Love for me is not in the words, but the really simple actions,’ says Farida Mahdy, the Egyptian creative behind the photography series, Rouge. In Rouge, a woman clad in red from head to toe waits by the phone for a call. The series is an ‘imaginary visual representation, from my own point of view, of what a gangster member from the 1970s would have looked like just sitting down waiting for her lover to call her after a robbery mission,’ explains the 23 year old. It was inspired by Mahdy’s infatuation with the era and the colour red. ‘Red inspired me when I was studying colour psychology [in university]; how it can evoke the feeling of lust and passion for some people and for some give the feeling of danger, anger and strength,’ she recalls. ‘So I started to actually create this series starting with the colour then I thought of doing this imaginary story on how a gangster member can be a mix of both.’
From the Rogue series by Farida Mahdy.
This article is part of the Forces of Creativity Issue. To continue reading the article, click here to buy a digital copy of the issue.
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