Press release
In a ground-breaking venture that merges imagination, innovation, and pop culture, Saudi streetwear brand, 1886, announces the launch of their pop-up experience inspired by a fantastical destination.
Unveiling 86 City, an immersive pop-up meets installation designed to transport visitors to a world beyond the realms of imagination. Drawing inspiration from the vast expanse of space, 86 City emerges as a beacon of human potential and limitless exploration. Nestled deep within the cosmos, far removed from any planet or star, this city was conceived by a group of intrepid explorers.
As you step into the 200 square meter pop up in Mode Mall in Riyadh, you will be greeted by an airport-inspired setting that will make you feel like a true traveller. Images supplied.
As you step into the 200 square meter pop up in Mode Mall in Riyadh, you will be greeted by an airport-inspired setting that will make you feel like a true traveller. Head to the check-in counter to receive your boarding pass, which will serve as your ticket to this imaginative realm. But that’s not all – prepare to be a part of the adventure by taking a photo for your very own 86 citizen’s ID, allowing you to fully immerse yourself in the spirit of exploration. Feel the exhilaration of an airport terminal as you stroll through the pop-up space. Witness the hustle and bustle of passengers walking frantically, as if they are about to catch a flight to the next exciting destination. The atmosphere will be electrifying, buzzing with anticipation and curiosity.
The latest SS23 collection inspired by the wonders of 86 City.
As you explore further, a conveyor belt showcases the latest SS23 collection inspired by the wonders of 86 City. The collection draws inspiration from the diverse and vibrant citizens of 86 City, their unique jobs, fashion choices, and their boundless creativity in art, fashion, and music. This season with an expanded range of offerings and a curated selection of trendy accessories that invite you to create full 1886 looks that are as unique and individual.
‘We are thrilled to bring the excitement of travel and the enchantment of fantasy together in 86 City,’ shared Fahad Aljomiah, owner and co-founder and co-founder of 1886. ‘Our aim is to create an immersive experience that engages all your senses and sparks your imagination. From the airport-themed ambiance to the interactive elements and delicious treats, we want to take you on a memorable journey that will leave you inspired and craving for more.’
‘At 1886, we have always believed in the power of imagination and the magic that comes from daring to dream. Our idea behind “86 City” is deeply personal to us – it is an embodiment of our passion for creating unique and immersive experiences that transport people to new realms of wonder.’ echoes Khalid Aljammaz, brand co-founder.
The experience is available throughout August.
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